That sounds like a big number, but in fact that means it’s used on just a fraction of compatible devices – including just a tiny percentage of the iOS and Android users that need to embrace Cortana to pull everything together.Ĭompared to the billions of users running iOS and Android, Windows 10 represents a small slice of the overall market, and those who use Cortana are fewer still. Even though Windows 10 continues to roll out to more devices (there are currently over 500 million systems running Windows 10), many of the operating system’s core features remain poorly supported and utilized.Ĭonsider that Cortana, one of the most important pieces of Microsoft’s cross-platform infrastructure, is used by 145 million people. The problem for Microsoft is that every one of these new features is built around technologies that so far haven’t taken the industry by storm. No other platform offers such wide support. And if there aren’t enough apps, users won’t flock to the platform. Without enough users, developers don’t make apps.
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